Assessment Tools
Every successful company accumulates complexity. Every leadership team that once finished each other's sentences eventually discovers they have been using the same words to mean different things.
The drift is not a sign that something has gone wrong. It is a sign that something has gone right long enough for the cracks to appear.
These tools help you notice the stretch before it becomes a tear. Thoughts, feedback, or war stories are always welcome: rich@compton-advisory.com. If you want help interpreting results, facilitation, or the long-form documents, drop me a note.
In commercial organisations, people often search for a magical method to achieve success. A mix of drama, heroic effort, and dashboards. In truth, sustainable commercial excellence is quieter and more durable. It comes from coherence.
Commercial Coherence is built on four disciplines, which growing organisations develop at different speeds.
Commercial Alignment is the internal truth. It is shared direction, shared language, shared judgement. When it holds, conversations land, decisions stick, and people move with confidence rather than caution.
Commercial Reality is the external truth. It is seeing the market as it actually is, not as we hope it is. It demands clarity about what customers genuinely value, honesty about what truly differentiates you, and a story a buyer can repeat to their own leadership without apology or translation.
Commercial Execution is the operational truth. It is the rhythm and behavioural spine that turns intention into movement without heroics. It is not bureaucracy. It is the quiet order that lets capability express itself without friction.
Commercial Maturity is the systems truth. It is the infrastructure layer that helps coherence scale: CRM that is a contract with reality, automation that accelerates good work rather than hiding bad.
The order matters. Alignment is the foundation. Without it, reality-testing produces conflicting interpretations. Reality is the lens. Without it, execution becomes misdirected effort. Execution is the rhythm. Without it, maturity investments automate chaos at greater speed and scale.
If in doubt, start with Alignment. If you are aligned and still not growing, Reality will tell you why.
The assessments are mirrors, not report cards. The archetypes are patterns you might recognise in yourself, not diagnoses handed down from above. The value lies in the conversations the results generate, not in the precision of the numbers.
32 questions across four lenses. Takes about 10 minutes. You receive a personal profile with lens scores, suggested archetypes to explore, and guidance on what the patterns might mean.
Results export to CSV so your team can combine them later.
Upload your team's exported CSVs. The tool calculates where you agree, where you diverge, and which questions reveal fault lines worth discussing.
Includes statistical measures, heatmaps, and individual drift analysis. Sample data is included if you want to explore before running your own.
The internal truth. Commercial Alignment is the shared direction, shared language, and shared judgement that allow a leadership team to experience the same world. When alignment holds, conversations land, decisions stick, and people move with confidence rather than caution.
Alignment is not a luxury. It is the quiet foundation underneath all commercial work. This assessment helps you see whether your organisation shares a map or merely assumes it does.
The external truth. Commercial Reality is the work of seeing the market as it actually is rather than as the organisation hopes it to be. It demands clarity about what customers genuinely value, honesty about which capabilities truly differentiate you, and the discipline to tell a story that a buyer can repeat to their own leadership without apology or translation.
Reality work removes the comforting mythology that accumulates in every successful company and replaces it with something cleaner and more useful. This assessment helps you see whether your external story matches the world your buyers actually live in.